Why You Have To Start with Copywriting Fundamentals
Copywriting is a skill that can be learned if you are determined and focused in your approach; it's basically made up of targeted knowledge that can be acquired. When you learn this subject, you will be tasked to write in such a way that doubt, fears and resistance are overcome by the reader and they deliver the most desired response. If you have yet to begin your copywriting education, then you should know that developing a strong grasp of the principles involved is what you should strive for in the beginning.
The only thing any copywriter ever does with words is use them to compel people to take some kind of action.
The World Wide Web started off as a collection of relevant words brought in together to pass on a message, and every little message exchanged online in whatever form has been made up of words. This is not about being a crusader for what is right or wrong because that is your decision, and so as most copywriters you need to accept the job that is offered or not.
If you can, try to gain a sense of your own writing in terms of value to other people. Everybody needs to be encouraged in anything they do; that is a natural thing all of us need. Just about everything with learning how how to hire a copywriter to be a copywriter costs money, and if you do not have it maybe try to save for it. Being your own worst critic is fine, but nothing replaces having an experienced copywriter read and grade your work.
You cannot ever successfully make bold claims, or any kind of claims, without having a means to show they are correct and truthful. It is ideal if you can offer third party validation of your claims because that means it is more toward being unbiased. Quite often, if not usually, you will have to do your own research to find something to use that is credible. If you are sending warm prospects to a letter, then the task is easier but proof still needs to be made.
If you want to write your own copy, then that is great and you can do it; just learn properly with the basics. Actually, if you wanted, you can spend the rest of your life learning something new that is applicable to copywriting.